Atari names new President and CEO

By Quinton Miles

Atari announced this morning that James Caparro has been named President and CEO of the company. Caparro, who has been a member of the company’s board of directors since 2002, will assume overall executive management of Atari’s worldwide operations and will work with former CEO Bruno Bonnell to chart the company’s strategic course in the coming years.

“Jim’s track record is impeccable and we are thrilled to have an executive of his caliber and reputation leading Atari,” said Mr. Bonnell. “Jim has spent his career in mass market entertainment companies, and over the last two years, as a member of our Board, he has clearly demonstrated a shared passion and vision for what Atari can be. His managerial prowess and first-hand operational expertise make him the ideal person to lead Atari’s next chapter of growth.”

Capparro is a season veteran who brings more than 30 years of experience to the table. He has held several key positions with companies such as Warner Music, Universal’s Island Def Jam Music Group, and Polygrams’s Group Distribution label.

“I couldn’t be more thrilled to be joining the Company at this time,” said Mr. Caparro. “Atari’s reputation as an innovative, vibrant and exciting brand is more than our history, it’s our future. The challenges we face are opportunities, which if fully exploited, will catapult Atari to the next level, driving demand for our products, increasing market share, and creating greater shareholder value.”

Caparro will begin his new job, effective immediately.

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