The statistics cannot be refuted; videogaming as a social pastime is predominantly a male oriented branch of entertainment. From big guns, fast cars, oiled muscle, and unrelenting violence, to gyrating hips, squeaky voices, and buoyant volleyball bunnies. It’s not surprising that gaming’s floundering female contingent feels somewhat alienated in the marketplace when faced with decidedly stereotypical software.
A Guy Thing
Over 75% of the sales revenue garnered from the multi billion dollar games industry is generated by specific male gamer targeting. A quick look at 2004’s major releases only serves to enforce that stark revelation. The usual sway of annual sport simulations adorn store shelves alongside first-person shooters, third-person stealth incarnations, survival horror episodes, and beat