Written By: Travis Johnson
According to variety.com, Microsoft is hoping that its most cash cow, [i]Halo 3[/i], will outdo all other videogame debuts by setting their sights at $155 million in sales. "[i]Halo 3[/i] is the fastest-selling pre-ordered videogame ever at more than 1 million units already, a figure that has insiders saying they wouldn't be surprised if one-day sales near $170 million."
If Microsoft would accomplish their sales goal, that would mean [i]Halo 3[/i] would gross more than the opening weekend for [i]Spider-Man 3[/i] which is the current record holder for film box office in a weekend. While $155 million for [i]Halo[/i] definitely isn't out of the realm of possibility, it is worth noting that if [i]Halo[/i] does pass [i]Spider-Man[/i] it will be due to the large disparity in price for the consumer to experience each product with movies costing around $6-10 while next-gen games go for about $60 (and let's not forget the [i]Halo 3[/i] limited and legendary price points either).
"We did $125 million last time," said Microsoft director of creative marketing Chris Di Cesare, who oversaw much of the second installment's launch. "We're confident we can do better."
Stick with MyGamer.com for all your gaming needs.
President & CEO
Leave a Reply