A new study of gamers indicates that almost two hours per day are devoted to electronic gaming in U.S. households. Whether playing via a PC, console or handheld device, a substantial portion of free time is spent gaming.
Results also show that households with Nintendo GameCubes spend significantly more time playing video games than households with other systems, such as the Sony PS2 or Microsoft Xbox.
“With recent news from industry analysts predicting so-so sales this year, the findings from this research are excellent news,” stated David Pluchino, Senior Research Manager. “This indicates that consumers are not done with gaming, they may just be bored with what is currently available,” added Pluchino.
The results in this article are based on a market research study conducted by Phoenix Marketing International of more than 50,000 completed interviews in households with an electronic gaming system. This robust sample yields a 95% confidence interval with an error margin of +/- 0.4%.
President & CEO
Leave a Reply